Eduardo Domínguez’s involvement in modeling is gradually transforming fashion shows, making them more diverse and real. We tell you his story.
Eduardo Domínguez Fonseca has just turned 18 and has already modeled for brands such as Louis Vuitton and Gucci. He was discovered at the age of 14 by photographer Dorian Ulises López Macías, known for exhibiting The Real Mexican Beauty at the Whitney Museum in New York.
“My skin is earth-toned. I have features reminiscent of Aztec gods. That’s my beauty,” he says of himself.
However, he wasn’t always so self-assured. He was discriminated against and bullied as a child because of the features his Otomí and Mazahua indigenous roots give him.
“People who used to make fun of me now write to on social media to congratulate me and compliment me. I’m happy to see how –little by little– my work is erasing old stereotypes people have in their minds,” he says.
Eduardo Domínguez tells Tec Review how his image is redefining Mexican beauty and diversity.
Eduardo Domínguez knows his best angles and uses his hands to enhance his poses. He feels comfortable among the camera clicks and flashes. He has his own style for dressing and calls it “zero,” one in which you can wear and combine whatever you like, with no rules, as long as you feel comfortable. That’s why he calls himself “Mr.0.”
It was that same style of dress that impressed photographer Dorian López.
It was at a trap (a mix of rap, hip hop, and dubstep) event. Mr.0 was wearing green school-style pants with blue stripes on the sides and drawstrings, a gray shirt, and several chains. He had on colorful tennis shoes, a reflective belt bag across his chest and short hair dyed orange.
“The photographer looked at me for a long while. My friends even asked me if I knew him. When the event was over, he ran to catch up with me and said he was a photographer. He said he liked my style and gave me his number for a photo shoot.”
However, that didn’t happen right away. In fact, Mr.0’s mom asked a lawyer friend to help her check out the photographer. He turned out to be real, and they scheduled the session.
“Dorian took my first photos and, although I’m very shy, something happens when there’s a camera. It’s like I can move to the rhythm of my own beat,” he describes.
Several agencies sought him out after his first photographs. He took the advice of López Macías, who is now his friend, and is now represented by In The Park Management, a modeling agency that recognizes and represents Mexican beauty.
His first involvement in modeling was at the age of 14 in the Mercedes Benz Fashion Week. It was the first time he participated in such an event. He didn’t know anything about it. “I remember another participant helping me, telling me how to walk and how to pose. He was a big help, and I’m very grateful,” he says.
Eduardo Domínguez was gaining confidence, but then something happened that affected him again. “The guard wouldn’t let me in. He didn’t believe I could be a model. I was standing there until a girl recognized me and had to go get a manager to let me into the event,” he says.
Recognizing his own good looks was also a hard process. No one had told him before that he was good looking, and he had never thought he could be a model. However, the comments from makeup artists and photographers helped him build the image he now has of himself.
“Racism hurts. It makes you uncomfortable. I finally realized that people who discriminate can’t see that beauty in you. But you can’t take them seriously. You have to keep going and hope that one day their mindset changes,” he says.
Many of the people who used to harass him in the past now think he is good looking, and far from resenting them for it or labeling them as fake, Domínguez is glad that his modeling work is redefining Mexican beauty and diversity.
“I receive a lot of flattering comments on social media from people who recognize themselves in my photos, identify with me, and feel represented. Others write to thank me because I’m breaking stereotypes so they won’t have struggle later when the time comes,” he says.
This Otomí model’s involvement in modeling is gradually transforming fashion shows, making them more diverse and real.
“I like the whole modeling process, from the makeup to some brands’ strict rules that you can’t even sit down because you’ll wrinkle the clothes. I find it amazing that world-class artists wear the clothes I’ve modeled. It’s a way of reminding me that what I do is important,” he says to Tec Review.
Mr.0’s involvement with Louis Vuitton was the most circulated on social media. The clips were viewed more than 3.5 million times when he uploaded them to Instagram and TikTok. He appears with a punk style in the video leaving the San Juan de Letrán subway in Mexico City while thousands of spectators take pictures of him as if he were a movie star.
“I’ve modeled for many other brands, but the one I liked the most was the one where I was dressed in a way that represented my roots because I felt very proud to show brown skin and my culture in something big like the modeling industry.”
Eduardo Domínguez models and makes independent trap music. His lyrics have a special purpose. “I like to fight against racism and stereotypes. I want to redefine beauty and change many mindsets, not only with my image, but with music as well.”