Like three horses at full gallop, three trends are charging down the track for 2021, with the finish line in sight less than 365 days away.
The three trends that have set off on the racecourse are as follows: people working even more from home, an increasingly personalized view of reality, and companies with a growing socio-environmental commitment, says Belén García, Associate Director of Strategy at global design and innovation consultancy firm Frog, in an interview for Tec Review.
“The first scenario, the one with people working even more from home, has to do with more immersive experiences that will seek to replicate the direct human interaction that takes place in a physical setting,” says García, who also holds a master’s degree in Product Innovation from the Monterrey campus of Tecnológico de Monterrey.
According to García, companies should not only have remote work policies, but should also have technology packages that offer their workers better technological experiences.
“There’ll be more computers and even furniture at home that include these technologies,” says the expert.
As to the second scenario, the one where there’s an increasingly personalized view of reality, a greater presence of augmented reality algorithms is expected.
“There are already filters on Snapchat, Instagram, or Tiktok that in a certain way are distorting how we see reality. If we took this to an extreme and could look at the whole world through a filter, everyone would personalize what they see,” says García.
Then, the big question of what is genuinely real would arise, because everyone would defend their own personalized interpretation.
In the third scenario, the one of companies with a growing socio-environmental commitment, they will compete on ethical grounds.
According to García, consumers will not only pay more attention to a product’s price, but also its story. It will become more important to know where the product was made, what materials were used, and how long it will last in the world once it’s thrown away.
“More and more people will be interested in the products they consume having less environmental impact, or involving some social benefit,” says this Tec graduate.
This will increase the responsibility of designers, researchers, technologists, and business leaders to ensure that their products provide lasting value to people.
The Finish Line
García says that this outlook for humanity is not written in stone, but is rather an invitation to sample the future, with the possibility of people changing it as much as they wish.
“The objective of these three scenarios is to offer us an opportunity to reflect upon whether we’re headed in the right direction. If this is what we want, what do we have to do today to get there? On the other hand, if it’s not what we want, what should we do so we don’t up there?” she concludes.